Big Names, Big Brands, Big Announcements at the 2024 NAB Show
By Sadaf Sundas Riaz ( International Desk)
65K Attendees Bring $17B Collective Buying Power to Las Vegas
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Las Vegas – As NAB Show kicks off its 101st year, it brings 65,000 registered attendees to Las Vegas to learn about and discuss the latest in tech and innovation for the broadcast, media and entertainment industries. Nearly three-quarters are buyers, and they wield a collective buying power of $17 billion. Attendees come from 162 countries across six continents, with 34 delegation buying groups from all across the world, and pump $138 million into southern Nevada’s economy according to the Las Vegas Convention and Visitors Authority.
“NAB Show makes a significant footprint on the Las Vegas and broader broadcast, media and entertainment industry economies,” said Chris Brown, executive vice president and managing director, NAB Global Connections and Events. “The Show provides a platform for companies of all sizes to showcase their latest technologies and solutions, ultimately driving progress and economic prosperity.”
NAB Show features nearly 1,300 exhibitors from 41 countries that include powerhouse brands such as Adobe, AWS, Blackmagic Design, Microsoft, Ross, Sony and more. Hundreds will be making big announcements and deputing new tech including:
Amagi to showcase cloud-based broadcasting solutions
ARRI makes an exclusive unveiling
AWS new monetization solution demonstrations
Chyron Vision delivers recent results/long term plan, compelling case study and announce key events and awards
Canon Unveils 4K HDR Portable Zoom Lens
ENCO to show AI news anchor to Qimera virtual production set
Grass Valley to display AMPP Maverik X Switcher/Mixer
Harmonic to demo improvements for video streaming and broadcast delivery
JVC to demo its first ever 40x Zoom PTZ camera series
LiveU to showcase its latest ecosystem collaborations
Media Links to Showcase IP solutions
Planar, OptiTrack to demonstrate display, motion-tracking tech
Rohde & Schwarz to launch R&STE1
Sennheiser launches the MKH 8030 RF condenser microphone
Panasonic Connect expands Kairos production ecosystem
Sinclair Broadcast Group breaking news of a major technology initiative and associated partnership
Sony to unveil new networking, cloud, imaging and virtual production tech
Verizon Business makes a big announcement with leaders from the NHL and AWS
Vislink to debut its smallest transmitter yet
More than 1,050 thought leaders from across the content ecosystem will speak in 750+ sessions. Big names include:
Frances Berwick, chairman, NBCUniversal Entertainment
Terry Crews, host of America’s Got Talent
Jennifer Hudson, EGOT winner, entertainment icon and host of The Jennifer Hudson Show
Soledad O’Brien, founder, Soledad O’Brien Productions
Joe Walker, ACE, Oscar-winning film editor, Dune
Mari Jo Winkler-Ioffreda, executive producer, HBO’s True Detective Night Country
Phil Wiser, executive vice president, CTO and head of multiplatform operations, Paramount Global
The creator economy will take center stage at the 2024 NAB Show with the launch of the Creator Lab sponsored by Blackmagic Design. Creators speaking at NAB Show include:
Sean Evans, host and co-creator of Hot Ones
Mark Hustvedt, president, MrBeastYouTube
Casey Neistat, YouTube personality, filmmaker, digital creator and co-founder at Beme
Julian Shaprio-Barnum, creator and host of Recess Therapy
Sean Sotaridona, creator, SeanDoesMagic
The 2024 NAB Show is full of new and expanded areas and experiences to explore. Highlights include:
Creator Lab, spotlight on the fast-paced creator economy
CineCentral – Expanded, destination for Hollywood’s cinematic trends and techniques
Open Air Labs, hands-on workshops will offer exclusive access to the latest content capture technology in drone use and large action filming equipment including cranes, remote heads, and drones
Creator Lab, spotlight on the fast-paced creator economy
NAB Show LIVE News Desk powered by AWS and NVIDIA, demonstrating cloud-based technology and virtual production
PropelME, showcasing 19 early-stage startups
Beat the BUZZR®, interactive monetization transforming entertainment with Microsoft & NVIDIA, new experience in the Capitalize Zone
Intelligent Orchestration, powered by Diversified, new experience in the Connect Zone